Blue field like crop rows and burgundy border, saying "Don't Just Survive - Thrive

Kristin Tara Horowitz (McNamara)

Photo of Kristin Tara Horowitz (McNamara)

I’m a writer, entrepreneur, climber, and mom of twins who’s obsessed with creating meaningful things — whether it’s a race, a gym, a community, or a book that actually helps people do stuff.

This site is my version of a link tree — minus the startup hype. Just a real place to find what I’m up to.

📚 Author

  • I write practical guides for people who want to run amazing events, from 5Ks to festivals.
  • I also share tips on business management on my Substack.
  • Oh, and there’s the Bullsh*t Detector where I take news that’s hype and decide if it’s worth it.

🧬 Fun facts

I have an MA in English Literature and nearly majored in Theatre and Animal Science — and somehow all of that still comes in handy.

I have identical twin girls who keep life spicy.

My husband and I were friends and coworkers for a decade before we finally made it official.

If I ever do a mailing list, and you want to be on it – here you go!

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