Category: Book Notes
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How to Talk So Kids Will Listen & Listen So Kids Will Talk
by Adele Faber and Elaine Mazlish Chapter 1: Helping Children Deal with Their Feelings Listen with full attention Acknowledge their feelings with a word – “Oh…” “Mmm . . .” “I see.” Give their feelings a name. (You are angry!) Give them their wishes in fantasy (I wish I had that right now, too) Chapter…
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The New Rules of Marketing and PR by David Meerman Scott
How to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly. The New Rules for Marketing Marketing is more than just advertising PR is for more than just a mainstream media audience You are what you publish People want authenticity, not spin People want participation, not propaganda…